The challenge of choosing the right telecoms

What I learnt about small business telecoms at my local Federation of Small Businesses (FSB) event, Part One of Four – By Dan Hughes, VP of Marketing at PiPcall.

A couple of weeks ago I attended an event hosted by the FSB. These meetings are great for networking and hearing about the experiences of business owners across a wide variety of industries.

At the end of the meeting I had the opportunity to connect with a number of business owners to discuss how they use telecoms to gain a competitive advantage. It was interesting to hear about the variety of service contracts and systems they were using in order to have a dedicated business phone. As I listened, I found myself thinking “Even though each business owner has different needs and is using different solutions, PiPcall can replace each of these solutions”.

After the meeting, I sat down and wrote out what I had learned and started comparing the various business phone solutions to PiPcall. What started out as customer research turned into some very interesting insights.

Below is my overview of the first business owner I spoke to:

  • Business type: Graphics designer
  • Office environment: Small office
  • Primary need: Receiving calls when out of the office
  • Existing solution: Office phone with call forwarding to his personal mobile

The designer has a dedicated business phone in his office. When he’s away from the office he can turn on call forwarding so he receives calls to his personal mobile. He is able to access his voicemails via an app. The solution seems to work ok for him, albeit a clunky experience to set up. He told me the call forward function wasn’t automated and he is frustrated with having to activate and deactivate it all the time.

On the surface this solution seems adequate but I identified some issues:

  1. Making calls whilst out of the office displays his personal mobile number not his business number. Because he’s already paying for a business number it’s a double up on costs
  2. Calling someone back from a forwarded call uses his personal mobile call plan. He’s already paying for calls through his office phone contract which means he’s doubling up on costs again
  3. The business calls forwarded to his personal smartphone get mixed in with his personal call activity 

Comparison Table

As you can see PiPcall has him covered with the features he needs and avoids the issues he’s currently experiencing.


About PiPcall

The PiPcall app is a business mobile phone inside your existing smartphone. The app combines the important features of a business phone all in one app.

  • Business Phone Number – Choose a new landline or mobile number. You can also forward or port an existing number
  • Built-In Do Not Disturb – Calls go straight to voicemail without you being notified
  • Business Quality Calls – Calls are made via the GSM network, unlike VoIP products
  • Call Plan – Separate call plan with inclusive minutes. Doesn’t use your personal call minutes
  • More Control – Separate business contacts, voicemail and favourites